SM Group brings Christmas joy through Kalinga donation drive

The SM Group is spreading hope and good cheer this Christmas season to thousands of families nationwide as it mobilizes its Christmas Kalinga donation drive.

This is a joint project among SM Supermalls, SM Retail, SM Markets, and SM Foundation to provide essential items to residents and families affected by the COVID-19 pandemic and recent natural calamities.

“Christmas is the time for solidarity and generosity. After experiencing great adversities this year, this is the time for us to give hope and reach out to those in need. It is through our converged effort that we can make this possible,” said SM Supermalls president Steven Tan.

The SM Group will be distributing over 70,000 food packs across the country.

The drive kicked off in Pasay City, with SM Supermalls President Steven Tan, SM Retail Senior Vice President Eugene Saw, SM Hypermarket Arnold Daluz, and SM Foundation Assistant Vice President for Livelihood and Outreach Program Christie Angeles leading the distribution of Christmas Kalinga packs to the residents of Brgy. 14, District 1, Pasay City.

For updates and further announcements, visit or follow @smsupermalls on all social media platforms. ###