PNB Holdings Corp. signs lease agreement with BeFit

Leading fitness, wellness brand to open new branch at PNB Makati Center

In Photo: PHC and BeFit executives during the lease signing ceremony.

PNB Holdings Corp. (PHC) has signed a lease agreement with homegrown fitness brand BeFit to open a flagship branch at the PNB Makati Center. The new gym will bring a premium yet accessible wellness offering to the 13-storey commercial property in the heart of Makati’s Central Business District.

The ceremonial signing took place last June 24 at PHC’s head office in Makati City and marks BeFit as the newest addition to the property’s growing tenant mix.

(L-R) PHC COO Joselito R. Consunji, PHC President Karlu T. Say, BeFit Co-founder and Director Brian Cu, and BeFit COO Tania Machado.

BeFit was built with a clear mission: to reshape the health and wellness experience in the Philippines by making high-quality gyms more affordable and convenient. The upcoming 1,300 sqm facility supports this goal by placing Eitness exactly where people need it most, close to home and work.

“BeFit is about making Eitness something you can actually stick with,” said Brian Cu, co-founder of BeFit and former Grab Philippines President. “We’re building gyms that feel premium but never intimidating, spaces where you can show up just as you are, with no pressure, no contracts, and no gimmicks. That’s why PNB Makati Center felt like the perfect Eit. It aligns with our goal to put movement back into people’s everyday environments.”

Inside, members will Eind over 100 machines across cardio, strength, and functional zones, including specialty areas like a Booty Builder section, recovery lounge, and indoor track. Group classes led by expert coaches will offer variety, accountability, and a sense of community. BeFit gyms will operate 24/7 and offer both lock-in and no lock-in memberships, so members can Eind a routine that Eits into their real lives.

BeFit aims to create a space for movement, connection, and growth, believing that small steps toward an active lifestyle can drive long-term impact across work, relationships, and mental health.

BeFit Co-founder and Director Brian Cu shares insights on promoting holistic health among Filipinos.

“With BeFit, we are reinforcing our commitment to support lifestyle and wellness in the spaces we manage,” said Joselito R. Consunji, PHC Chief Operating Officer. “Through this partnership, we are creating a more dynamic environment where individuals can thrive whether it’s for work or their overall health.”

With the growing popularity of outdoor activities like run clubs and the steady stream of runners along Ayala Avenue during weekend closures, BeFit’s indoor gym adds a convenient, climate-controlled option for individuals pursuing active lifestyles all year round.

Over the years, PHC has steadily expanded its tenant profile at PNB Makati Center to include a mix of professional services, dining options, and now, health and wellness providers. The inclusion of BeFit signals a broader effort to build a lifestyle ecosystem within the building, offering tenants amenities that support both work and active living.

BeFit will be opening early access spots for founding members soon, with limited slots and exclusive launch rates. To learn more or join early, visit www.befit.ph or follow @befit.ph on Instagram.

PNB Makati Center has long been recognized as a prominent business address in Makati’s Central Business District. Under PHC’s management, the property is undergoing a purposeful evolution to meet the changing needs of modern tenants, emphasizing accessibility, comfort, and well-being.