GCash expands retail digital integration with Lawson chain to over 200 branches in the Philippines
In the Photo. Lawson Philippines President Yasuhiro Sato and GCash Vice President and General Manager for Business-to-Business (B2B) Paul Albano.
Building on a foundation of shared innovation, Japanese convenience store chain, Lawson Philippines, and GCash, the country’s #1 digital finance super app, are strengthening their long-standing partnership to further digitalize the local retail landscape. By expanding their seamless digital integration to all Lawson branches nationwide, the two brands continue to grow together, ensuring that more Filipinos have convenient access to essential payment and cash-in services. This milestone reinforces their joint commitment to providing a frictionless, cashless experience at every physical touchpoint across the country.
Seamless Digital Integration
Powered by GCash for Business – EasyPOS, Lawson shoppers can enjoy more ways to pay — via QR, cards, or tap — so checkout is always secure, fast, and easy. Need a wallet refresh? Lawson also serves as a convenient instant cash-in point, allowing you to fund your GCash account over the counter so you’re always ready for your next digital purchase at all Lawson branches in the Philippines.
This collaboration further expands the presence of GCash in the convenience retail sector. It aligns with the overarching strategy of GCash to make financial access more accessible to every Filipino.
“This collaboration with Lawson Philippines isn’t just about offering another payment method. By integrating cashless and cash-in services in accessible locations like Lawson, we’re making financial services more convenient for Filipinos. This partnership helps bring digital finance closer to communities across the country, supporting financial inclusion in practical and meaningful ways,” said G-Xchange vice president and general manager of business-to-business (B2B) Paul Albano.
Driving Innovation in Retail
Lawson Philippines operates as a 100% subsidiary of Lawson, Inc which is a joint venture between Mitsubishi Corporation and KDDI Corporation. With this new integration, Lawson Philippines reinforces its dedication to innovation and digital enablement, while catering to the growing demand for cashless options among Filipino consumers.
“Our customers expect more than just convenience. They also expect innovation. By integrating GCash into our stores, we’re elevating the retail experience while contributing to a larger digital ecosystem,” said Lawson Philippines CFO and group head of merchandising and marketing, Takuya Goto. “This partnership enables us to serve Filipinos not only as a retailer, but as a reliable channel for secure, modern financial services.”
Accelerating Digital Transformation
Beyond retail, GCash continues to expand its presence across banks, pawnshops, supermarkets, department stores, drugstores, gas stations, and other key merchant categories. Through its all-in-one platform, users can send money, pay bills, shop online, buy load, save, invest, and more—accelerating the country’s digital transformation.
In a nation where nearly half of the population remains unbanked, GCash maintains its commitment to making financial services universally accessible. #
About Lawson Philippines
Lawson Philippines brings the trusted Japanese convenience store experience to Filipino consumers. With over 200 stores nationwide, Lawson Philippines offers high-quality fresh meals, beverages, and everyday essentials designed for modern, on-the-go lifestyles. The brand remains committed to delivering world-class convenience through innovation, accessibility, and meaningful partnerships that enhance everyday moments for Filipinos.
About GCash
GCash is the Philippines’ #1 Finance Super App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. Its mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only $5 billion unicorn in the Philippines.
GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
