Mang Inasal Media Meet and Greet celebrating its 20th AnniverSAYA

Mang Inasal Media Meet and Greet celebrating its 20th AnniverSAYA

BAGUIO CITY – (September 11, 2023) – Mang Inasal invites some local media and bloggers for a simple celebration for the 20th anniversary of Mang Inasal’s “AnniverSAYA’, Meet and Greet held at Mang Inasal, General Luna this Monday afternoon.

Ms. Samantha Chelsea – Media Relations Head of Group Agatep Inc., led the opening and introduced Mang Inasal PR Manager Ed Timbungco and Assistant Digital Manager Dezza Alvarez.

Also with colleague, Twinkle Piosang – Media Relations Assistant.

“We just want to personally thank our local and social media partners who have lent more credibility to and made more engaging Mang Inasal’s brand storytelling. On the occasion of Mang Inasal’s 20th-anniversary celebration, we remain extremely grateful for your continued support.” Ed said.

“You have helped Mang Inasal spark authentic conversations with its customers and for this, we are really thankful. It’s so nice to see you all in person,” Dezza said

Celebrating its 20th year, Mang Inasal, The Philippine Grill Expert remains extremely grateful for your continued support.

Mang Inasal, the Philippines’ Grill Expert, is known to customers as the brand that delightfully serves Ihaw-Sarap food and Unli-Saya experience for the past 20 years.

From a Hiligaynon word for Mr. Barbecue, Mang Inasal was established on December 12, 2003, in Iloilo City by Edgar “Injap” Sia II. Apart from the delicious, crave-able taste of its Chicken Inasal that has won the hearts of Filipinos, Mang Inasal was also the first to offer unlimited rice. Over the years, the brand has garnered numerous awards as a fast-growing local food company, an outstanding quick-service restaurant (QSR), and an excellent Filipino franchise.

Mang Inasal is recognized as the leading chicken inasal in the branded eat-out category in the Philippines. Being one of the business units of Jollibee Foods Corporation (JFC) — the largest fast-food chain in the Philippines — Mang Inasal has been able to leverage the existing Franchise Business System of JFC that ensures high-quality food and exemplary customer service. Building on the resources and success factors of JFC, Mang Inasal has been successful in penetrating strategic locations in the Philippine market.

Mang Inasal now takes pride in over 500 stores in the Philippines. The Department of Trade and Industry and the Philippine Franchise Association recognized Mang Inasal as a Hall of Fame Awardee for Outstanding Filipino Franchising in the Food and Large-Scale Category

Mang Inasal eventually became part of the portfolio of Jollibee Foods Corporation (JFC) in April 2016. Since then, Mang Inasal has observed the same high standards of Food, Service, and Cleanliness that all JFC brands have been known for. At Mang Inasal, this commitment is applied across the business, assuring customers of food quality and safety that they can enjoy whether dine-in, takeout, or delivery.

To date, Mang Inasal operates over 570 stores nationwide, 97% of which are franchised.

All these efforts enabled Mang Inasal to land the top 4th spot among QSRs in the country and as the number one inasal destination in Manila, according to Southeast Asia’s leading travel inspiration platform, TripZilla.

As part of continuously providing Unli-Saya to its customers, Mang Inasal’s presence on social media has been intensified. In 2022, Mang Inasal Nation, the first restaurant-managed social community, was launched. With over 100,000 members, the exclusive Facebook Group has brought the brand and customers together in one platform.

Mang Inasal has maintained a strong portfolio that includes the best-tasting 2-in-1 sa Laki, Tagos ang Ihaw-Sarap Chicken Inasal, Pork Barbecue, Extra Creamy Halo-Halo, and Palabok, continuously delighting its growing customer base whether via dine-in, takeout, or delivery.

Today, Mang Inasal continues its winning tradition of excellence to provide its customers with the best Ihaw-Sarap food and Unli-Saya experience wherever and however they want to enjoy it. ###

Mario Oclaman