Love Local, Satisfy Every Craving at Foodtok Food Fair
BAGUIO CITY, Philippines, 22nd September 2026 –Food lovers looking for their next favorite treat can satisfy their cravings while supporting local entrepreneurs at the Foodtok Food Fair, happening at SM City Baguio until September 30, 2026. The food fair brings together local MSMEs, giving shoppers a chance to discover homegrown food products while supporting the people and small businesses behind them.
From freshly baked goodies and sweet treats to waffles and local flavors, the food fair offers something for different kinds of cravings. Participating MSMEs include Hill Station, Pasarabo Ilocandia, Blue Dolymaks Bakeshop, Berry Babe, El Gofre Waffle Station, and Hopya D’ Pamilya, each bringing their own products and flavors to the Foodtok experience.
More than simply giving shoppers more food choices, the Food Fair provides these small businesses with an opportunity to reach new customers and showcase what they have created. Being part of a retail space like SM City Baguio allows MSMEs to introduce their products to a wider audience and build connections with customers who may discover and support their brands beyond the fair.
Foodtok Food Fair also highlights how supporting local can be part of everyday choices. Whether picking up a pastry, trying a new sweet treat, enjoying a waffle, or bringing home local food products, every purchase can help small businesses continue to grow and do what they do best.
As the Food Fair continues until September 30, shoppers can explore the participating brands and find something to answer their latest craving. It is a simple way to enjoy good food while giving local entrepreneurs a little extra love and support.
Visit SM City Baguio and experience the Foodtok Food Fair until September 30. Discover something delicious, explore local flavors, and show some love for MSMEs with every bite.
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About SM Supermalls
SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.
Through “My SM,” SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.
My SM. Your Most Loved Supermall.
Hopya D’ Pamilya Baguio
Blue Dolymaks Bakeshop
Berry Babe
