GCash sparks dialogue at the Pulse 2025 on role of AI in helping MSMEs grow their business
In the Photo: G-Xchange, Inc. president and CEO Ren-Ren Reyes (5th from left) joins other industry leaders during the fireside chat of the segment titled Scaling B2B Businesses through Digital Innovation
As more and more Filipino businesses turn to digital solutions to streamline operations, digital leaders are prioritizing technologies that enable them to grow their business and reach new markets.
This shift was the central focus at Pulse 2025: B2B Innovation & Leadership Forum, organized by Asticom, a leading shared services and tech solutions company. Held at Shangri-La The Fort, Bonifacio Global City, Taguig, the forum brought together business leaders, technologists, and decision-makers from across industries to explore how responsible AI, platform partnerships, and digital transformation are redefining the business landscape in the Philippines.
Among the leading voices at the event was GCash, the country’s top finance superapp. G-Xchange Inc., (the mobile wallet operator of GCash) president and CEO Ren-ren Reyes, along with Jong Layug, general manager for GCash for Business, shared how the platform is evolving beyond consumer finance to drive financial empowerment and provide enterprise-scale solutions.
During one of the fireside chats, Reyes emphasized that the core purpose of GCash extends to both individual users and the broader enterprise landscape. He said, “Whether it’s a consumer reloading RFID or a company streamlining collections, we aim to remove pain points through digital tools. Every efficiency gained contributes to a stronger, more empowered economy.”
He also addressed the question of emerging technologies, such as AI, and how GCash filters them through a practical lens:
“We don’t adopt tech for tech’s sake. We ask, does this solve a real problem? If it doesn’t, it’s not worth the distraction. If it does, we scale it in a way that’s intuitive and secure for our users. In the end, at the heart of GCash is our vision—Finance for All. We help Filipinos establish a digital identity and financial footprint, bringing them into the formal system. That small step unlocks services they never thought possible before.”
Noting the crucial role of B2B partnerships and how they’re foundational to GCash’s growth model, Layug shared how GCash has been expanding its enterprise focus through ecosystem collaboration and scalable solutions.
“If something defines who we are, we build it. If speed is critical and others can do it better, we partner. Either way, we always test side by side to ensure we’re delivering the best outcome. We’ve always solved for the Filipino consumer. Now we’re applying the same mindset to businesses—creating tools that remove friction, improve cash flow, and simplify interactions between brands and their customers.”
Also present at the event were industry leaders from McDonald’s Philippines, Globe, Google Philippines, Microsoft Philippines, LinkedIn, Entrego, and other key players in digital innovation and enterprise transformation.
The event was part of Asticom’s 10th anniversary celebration, marking a decade of enabling businesses through shared services, workforce solutions, and technology-driven innovation. Asticom supports organizations in scaling operations and navigating transformation by delivering smart, people-centered business solutions.
As GCash deepens its engagement with the B2B sector through responsible AI, scalable partnerships, and customer-first innovation, it reinforces its mission to support smarter, more inclusive business growth across the Philippines.
