From the Mountains to the Sea: Baguio City Embraces West Philippine Sea Advocacy

Baguio City – In line with the thrusts and guidance of the Northern Luzon Command (NOLCOM), the 5th Infantry Division, Philippine Army (PA) through the Joint Task Unit “Panagkaykaysa” (JTUP), 5th Civil Military Operations Battalion (5CMOBn), CMO Regiment, PA and 1st Civil Relations Group (1CRG), CRSAFP successfully conducted the “West Philippine Sea Photo Gallery Exhibit” from 03 to 07 May 2025 at SM City Baguio.

This 5-day public engagement initiative showcased the importance of the West Philippine Sea (WPS) pertaining to its ecological, economic, and national security relevance. The event included a specially prepared exhibit of captivating photographs, educational information stands, and on-the-spot information education campaigns.

Aligned with the AFP’s Communication Plan “MULAT”, JTUP, 5CMOBn, and 1CRG took on the initiative to conduct a photo gallery exhibit in the city to facilitate direct engagement with the public. It offered flyers, educational leaflets, and curators were present to discuss key issues and ongoing advocacies concerning the West Philippine Sea.

Notably, throughout the five days, the exhibit reached around 1,600 visitors, significantly enhancing public understanding and appreciation of the country’s maritime claims and territorial integrity. This advocacy extended beyond the physical exhibit space in the mall, hence, it even reached a wider audience through a multimedia approach, such as social media, news, articles, and digital narratives to ensure that more people could be engaged with or be informed about the advocacy.

Visitors also expressed their appreciation for putting up such exhibits especially in public areas just like in malls because when people happened to pass by the photo gallery exhibit about the West Philippine Sea, they ended up learning more, discovering new information, and gaining a deeper understanding of what the West Philippine Sea is and why the country must fight for it.

The West Philippine Sea Photo Gallery Exhibit captured more than just a visual experience – it was an emotional involvement in the country’s rich maritime history. It was designed to engage not only the Filipino people but also those who carry the Philippines in their hearts and heritage. The exhibit invited every viewer, whether local or those with foreign blood, to think about their stand and shared responsibility on protecting the country’s sovereignty. It was a unifying medium for diverse cultures, communities, and generations to unite in pride and share a deep connection to the West Philippine Sea.

The event further strengthened the AFP’s commitment to promoting nationalism, patriotism, informed citizenship, and active participation in addressing national issues through peaceful and creative means.