As part of its ongoing commitment to promote a cycling culture and support the growing bike-riding public, SM Cares, the Corporate Social Responsibility arm of SM Supermalls, in partnership with the Department of Transportation (DOTr), recently launched the very first DOTr-SM Bike Manual. 

Through this public-private partnership, the DOTr-SM bike manual aims to promote safety, courtesy and etiquette on the road among cyclists, motorists, and pedestrians. It is based on the Active Transport Guidelines, spearheaded by the DOTr, with the support of the Department of Public Works and Highways (DPWH), Department of the Interior and Local Government (DILG), Department of Health (DOH), Metropolitan Manila Development Authority (MMDA), and Move as One Coalition.

Copies of the passport-sized manual have been published by SM Cares in English and Filipino, and will be distributed for free in all SM Malls nationwide.

DOTr Secretary Arthur P. Tugade led the virtual launch together with MMDA Chairman Benhur Abalos, DPWH Undersecretary Roberto Bernardo, DILG Assistant Secretary Odilon Pasaraba, DOH Director Beverly Ho, and Move as One Coalition Lead Convener Dr Robert Siy.  They were joined by SM Engineering, Development, and Design President Hans Sy Jr. and SM Retail Assistant Vice President Mara Sy Coson, and SM Supermalls President Steven Tan.

The biker’s manual, which provides biking basics and safety tips for cyclists, forms part of SM’s information campaign to complement the roll out of bike-friendly infrastructure and facilities in SM Malls nationwide. This includes the production of video materials to promote road safety for cyclists and the importance of supporting a cycling culture.

Since the launch of SM’s Bike-Friendly initiative at the Mall of Asia in September 2020, SM has rolled out more than 500 bike racks and over 80 repair stations across its malls nationwide to provide a convenient, safe, and enjoyable experience for the bike-riding public. Highlights of the initiative include: SM Mall of Asia’s bike lanes covering 18 kilometers, SM Seaside Cebu’s 1.6 kilometers of bike lanes, a 2.1-hectare bike trail at SM Center Pulilan, SM City Marikina’s bike lanes and free vehicle parking for customers with bikes, and SM City Iloilo’s partnership with its local government unit.

The Bike-Friendly SM initiative is SM Cares’ community-based advocacy to support inclusive and safe mobility and promote a culture of cycling. The project is part of a comprehensive plan to make communities where SM malls are located, more inclusive, livable, and sustainable. ###

(Photo caption from left to right in sequence)

Photo 1:  DOTr Secretary Arthur Tugade with the English and Filipino version of the DOTr-SM bike manual. The manual aims to promote safety, courtesy and etiquette on the road among cyclists, motorists, and pedestrians.

Photo 2:  SM Engineering, Design, and Development President Hans Sy Jr. spearheads the bike initiatives at the SM Supermalls.

Photo 3:  MMDA Chairman Benhur Abalos

Photo 4:  Bike lanes at the Mall of Asia

Photo 5:  Bike riders can easily fit the passport-sized Biker’s Manual in their pocket as they go about their daily bike commute.

Photo 6:  The Biker’s Manual provides useful information on gearing up for safety before each ride.

Photo 7:  The manual contains handy information on bike signals, road safety tips, and guidelines based on the Active Transport Guidelines of the DOTr.

Photo 8:  Embassy of the Netherlands Deputy Ambassador Pieter Terpstra attends the virtual launch of the bike manual.

Photo 9:  A bike rider at SM City Marikina goes through the Biker’s Manual.

Photo 10:  A bike rider at SM City Marikina gets a copy of the DOTr-SM Bike Manual at the mall’s customer service counter. Bike riders and those interested to take up biking can get a copy for free at the mall’s customer service counter or from guards assigned at the mall bike parking areas.