Baguio Tourism Council and John Hay Management Corporation Seal Partnership for Camp John Hay Christmas Market
The Baguio Tourism Council (BTC), through Resolution No. 17, Series of 2025, has formally approved entering into a partnership with the John Hay Management Corporation (JHMC) for the joint organization of a Christmas Market at Camp John Hay. The BTC Board of Trustees endorsed the proposal and authorized BTC Chairperson Gladys Vergara to sign a Memorandum of Agreement (MOA) with JHMC, solidifying the collaboration.
As the City Government of Baguio’s private sector partner in the planning, promotion, and implementation of tourism-related programs and activities, the BTC remains committed to initiatives that strengthen Baguio’s identity as a premier creative and holiday destination. This includes supporting platforms that uplift local entrepreneurs, artists, and cultural performers while enriching the city’s festive offerings.
The partnership follows an official invitation from JHMC for BTC to co-organize a Christmas Market within Camp John Hay as part of the estate’s holiday programming. This joint endeavor aims to enhance visitor experience, expand opportunities for micro, small, and creative enterprises, and reinforce public–private collaboration during the Yuletide season.
Recognizing the value of participating in this initiative, which aligns with its efforts to promote inclusive tourism and elevate Baguio’s holiday attractions, the BTC Board of Trustees approved the proposal and authorized the Chairperson to formalize the partnership through the MOA.
The agreement was signed by JHMC President and CEO Manjit T. Singh Reandi and BTC Chairperson Gladys Vergara, with BTC Board of Trustee Ferdinand John Balanag and JHMC Vice President and COO Jane Theresa Tabalingcos serving as witnesses.
In the spirit of the season, this collaboration brings renewed holiday cheer to the City of Pines. The John Hay Christmas Market is set to open on December 8, following the launch of BTC’s An Enchanting Baguio Christmas Market at the Burnham Park Rose Garden on December 5. Together, these twin celebrations promise a vibrant holiday experience filled with creative crafts, local flavors, and the enduring warmth of Baguio’s community. #
