AdSpark and Payless transform shopper engagement with Payless Bigatin Promo
AdSpark and Payless recently introduced a tech-driven approach to shopper engagement through the Payless Bigatin Promo, leveraging digital solutions to create a more interactive and rewarding experience for consumers.
Powered by SparkTech and SparkRewards, the promo streamlined participation and prize disbursement while providing Payless with valuable customer behavior insights to enhance future activities.
By enabling brands to collect and analyze real-time consumer data, SparkTech provides businesses with the tools to tailor their marketing strategies for greater impact and relevance.
“We are pleased to partner with Payless on this project, which showed how strategic mechanics can drive sales and build brand affinity, reinforcing AdSpark’s role as a key enabler of digital solutions,” said JL Erestain, AdSpark COO.
RJ Sumilang, Director of Growth of AdSpark, said: “We always strive to bring added value to our clients. Working with AdSpark allowed Payless to offer a more convenient way for consumers to enjoy their product while strengthening the connection with them.”
“This partnership with AdSpark has truly elevated how we engage with our customers. The seamless execution of the Payless Bigatin Promo not only enhanced consumer
participation but also provided us with invaluable insights on how we could better serve our market. We are delighted with the results and look forward to more innovative collaborations with AdSpark,” said Raymond Kalaw, Group Product Manager, Payless.
The Payless Bigatin Promo introduced a frictionless entry mechanism powered by SparkTech, where consumers simply scanned QR codes on promotional materials to participate.
Incorporating a tiered rewards structure through SparkRewards, the promo ensured instant validation and reward disbursement that gave customers more opportunities to win major prizes based on their spending level.
Prizes included exclusive tickets to the highly anticipated Grand BINIverse Concert with soundcheck access, as well as substantial cash rewards of Php100,000.
With a minimum purchase requirement of just Php10, the promo was made accessible to a broad audience, ensuring inclusivity while maximizing reach.
The campaign showcased the impact of AdSpark in unlocking new opportunities for engagement, customer retention, and business growth.
AdSpark, a portfolio company of Globe’s 917Ventures under Brave Connective Holdings Inc., is a leading adtech and data-powered agency revolutionizing advertising in the Philippines through digital innovations and technology.
To learn more about AdSpark, visit https://www.adspark.ph/ or get in touch with the business development team via businessdev@adspark.ph.
About AdSpark Inc.
AdSpark, Inc. is an AdTech expert and a data-driven agency that provides unique solutions to brands, accelerating digital and mobile advertising in the Philippines through technology and innovation. AdSpark helps brands create human connections through digital and more intuitive advertising solutions driven by the company’s in-depth understanding of the Filipino consumer.
For more information, visit: https://www.adspark.ph/
About Brave Connective Holdings Inc.
Brave is the holding company of m360, Inquiro, and AdSpark, dedicated to boldly driving innovation across the digital ecosystem by solving customer challenges and bringing brands closer to their audiences. With a focus on seamless integration, Brave leverages AI, automation, and cutting-edge technologies to revolutionize programmatic advertising, data-driven strategies, and communication solutions. By enhancing the customer journey and fostering stronger brand connections, Brave empowers businesses to thrive in a dynamic and competitive marketplace.
Connect with us to discover bold, impactful solutions. Visit braveconnective.ph to learn more.
About 917Ventures
917Ventures is one of the largest venture builders in Southeast Asia and the tech innovation arm of the Globe Group. We are home to some of the most successful digital pioneers in the country like GCash, KonsultaMD, AdSpark, m360, and Rush Technologies. We build businesses that uplift the lives of Filipinos through digital inclusion and enablement. To know more about us, you may visit: https://917ventures.com/
